Independent Consultant · Senior Merchandising Strategist

Kae White

The Kae Kollective

E-commerce merchandising, operations & backend systems support for modern brands.

10+ years across eBay (Sr. Site Merchandiser, $4B+ GMV), Amazon, Walmart, and major retail marketplaces — bringing enterprise-level merchandising rigor to scaling brands and founder-led teams.

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Experience Snapshot

✦

10+

Years Merchandising

$4B+

Annual GMV Supported

8

Major Retailers

5+

Marketplaces & Platforms

100%

Remote · Async-Friendly

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Contract · Retainer · Fractional

Trusted Brand Experience

A decade of work across enterprise & marketplace

eBay✦Amazon✦Walmart✦PopMart✦Belk✦Kohl’s✦Unique Loom✦Swap.com✦BonTon✦eBay✦Amazon✦Walmart✦PopMart✦Belk✦Kohl’s✦Unique Loom✦Swap.com✦BonTon✦

+ AI training contractor for Google, Meta, Apple & Microsoft programs

Featured Work

Selected Case Studies

Recent merchandising work spanning brand activations, AI-powered discovery, and full-year campaign portfolios across eBay Collectibles.

Click any card to expand — full image & details

Brand Activation · eBay × Pokémon

30 Years of Pokémon Auction

1.5B impressions · 46% CTR · $21.6K GMV

Built the “30 Years of Pokémon” landing experience and led the National Pokémon Day flagship auction end-to-end. All 15 items sold, +43% above visit benchmark, with earned media driving a 10-point lift in eBay’s brand association with Pokémon.

Discovery Launch · eBay × MegaCon

MegaCon Exclusives Discovery

Multi-category curation · Pop-culture activation

Curated a multi-category Discovery page for MegaCon exclusives spanning comics, collectibles, and high-grade graded inventory. Cross-functional asset coordination with PR, Marketing, and Category Management partners.

Seasonal Activation · eBay × MLB

MLB Opening Day Collectibles

Seasonal moment · Sports memorabilia merchandising

Seasonal landing page activation for MLB Opening Day — merchandising spanning game-used gear, signed memorabilia, and trading cards. Integrated cross-promo with eBay Live and Featured Consignment Sellers.

Brand Partnership · eBay × PopMart

PopMart Blind Box + Lububu Launch

Trending demand activation · Destination launch

Surfaced trending customer demand for PopMart and built a dedicated Discovery destination that brought Labubu, Molly, and the broader blind-box ecosystem to the forefront of eBay. Functioned as a destination launch — turning scattered seller activity into a curated brand experience.

AI Innovation · eBay Discovery

20%

Higher BI per Session vs VLP

MerLLM-Powered Discovery + Nova

Early adopter of MerLLM and the Discovery/Nova tool suite. Troubleshot recall prompts, piloted dynamic AI curation, and trained teammates on new process launches — delivering measurably better recommendations and faster setup.

Scope & Scale · eBay Collectibles

$4B+

Stewarded Annual GMV

Senior Merchandising at Scale

Senior merchandiser owning end-to-end site experience for $4B+ in annual GMV across US Collectibles. 40 activations across 2025 generating 4M+ views and 14–19% CTR — Monthly CCG drops, holiday experiences, cultural moments (Pokémon, LEGO, May the 4th), and marquee auctions.

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30 Years of Pokémon

Brand Activation · eBay × Pokémon

30 Years of Pokémon Auction

1.5B impressions · 46% CTR · $21.6K GMV · +43% above visit benchmark

Built the “30 Years of Pokémon” landing experience and led the National Pokémon Day flagship auction end-to-end — from concept and merchandising strategy through page execution, asset coordination with PR and Marketing, and post-launch performance reporting. All 15 auction items sold. The activation generated 47 unique press stories and a 10-point lift in eBay’s brand association with Pokémon, contributing to the broader Pokémon Week initiative that supported the platform’s +97% Y/Y trading card growth.

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MegaCon Exclusives Discovery

Discovery Launch · eBay × MegaCon

MegaCon Exclusives Discovery

Multi-category curation · Pop-culture activation · Discovery + Nova platform

Curated a multi-category Discovery page launching MegaCon exclusives across comics, collectibles, action figures, and high-grade graded inventory. Coordinated cross-functionally with PR, Marketing, and Category Management to surface trending convention drops in real time. The activation tied event-driven cultural moments into a unified browse experience — making fan-favorite exclusives discoverable across the full collectibles ecosystem.

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MLB Opening Day Collectibles

Seasonal Activation · eBay × MLB

MLB Opening Day Collectibles

Seasonal moment · Sports memorabilia merchandising · Cross-team coordination

Seasonal landing page activation for MLB Opening Day — merchandising spanning game-used gear, signed memorabilia, vintage rookie cards, and high-grade trading cards. Integrated cross-promotion with eBay Live and Featured Consignment Sellers to create a unified destination during one of baseball’s biggest cultural moments. The page surfaced inventory across multiple sub-categories to capture fan demand at peak interest.

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PopMart Blind Box Discovery

Brand Partnership · eBay × PopMart

PopMart Blind Box + Lububu Launch

Trending demand activation · Destination launch · Discovery curation

Surfaced trending customer demand for PopMart on eBay using Nous AI keyword reports and category trend data, then built a dedicated Discovery destination that brought Labubu, Molly, Crybaby, and the broader blind-box ecosystem to the forefront of the platform. Functioned as a destination launch — sellers were already listing PopMart inventory, but the activation gave shoppers a curated brand-led shopping experience and made PopMart a discoverable category at scale.

Work With Me

Three ways to work together

Whether you need a senior strategist embedded in your team, a hands-on operator to execute, or day-to-day support to keep things moving — here’s how we can do it.

Not sure where to start?

  • Need someone to set direction and align your team → Path 01
  • Need someone to execute the merchandising work already on your roadmap → Path 02
  • Need someone to handle the daily operational load so you can focus on growth → Path 03

Path 01

Senior Strategy + Advisory

For e-commerce leadership, agencies, and scaling brands.

I shape direction, set merchandising strategy, and guide cross-functional execution — bringing enterprise-level frameworks from eBay, Amazon, and Walmart to the decisions your team is making this quarter.

Best for

  • Quarterly merchandising audits + roadmaps
  • Marketplace strategy (Amazon, Walmart, eBay)
  • New category + launch frameworks
  • Cross-functional alignment
  • Team training, SOPs, operator playbooks
  • Fractional merchandising leadership
EngagementProject · Retainer · Fractional

Custom — inquire for project pricing

Inquire About Advisory

Path 02

Hands-On Execution + Operator Support

For founder-led DTC brands ready to delegate execution.

I lead the merchandising execution that’s been sitting on your roadmap — bringing the rigor and systems thinking I built at enterprise scale to brands that need both the strategy AND the hands to make it happen.

Deliverables I handle

  • Product page (PDP) optimization
  • Category + navigation audits
  • Campaign + promo execution
  • CMS updates + content QA
  • Ongoing weekly merchandising support
EngagementHourly · Project · Retainer

From $65/hr — projects + retainers available

Book a Discovery Call

Path 03

Everyday Operations & Founder Support

For solo founders and lean teams who need the daily list handled — not another strategy deck, just follow-through.

I take on the recurring operational work that eats your week — inbox and calendar management, data entry and systems upkeep, CRM organization, travel and logistics coordination, document and deck formatting — so the parts of the business that need to move, move, without needing you in the loop for every step.

Best for

  • Solo founders & lean teams
  • Inbox & calendar management
  • Data entry & systems / tracker upkeep
  • CRM organization & light reporting
  • Travel & logistics coordination
  • Document, deck & content formatting
EngagementHourly · Retainer Blocks

From $30/hr — 10-hour retainer blocks available

Book a Discovery Call

How I Work

Built for the way modern teams operate

Async-friendly, remote-first, and designed to plug into your team without handholding — whether that’s a project, a retainer, or a fractional engagement.

A

Async-Friendly Operator

Documented updates, clear status, written-first decisions. Built for teams across time zones who don’t want another standing meeting.

R

Remote-First, US-Based

Texas-based, available across US business hours, comfortable embedding with distributed product, marketing, and ops teams.

F

Flexible Engagement

Project, retainer, or fractional — structured to match your scope and rhythm. Comfortable with both 1099 contractor and W2 contract setups.

S

Systems & AI-Fluent

Figma, Salsify, BigCommerce, Content Symphony, Tableau, BloomReach — plus hands-on with internal AI tooling (MerLLM, Nova, Merlin) and external LLM training programs.

D

Documentation-First

SOPs, operator playbooks, process docs — left behind so the work scales after I leave the engagement. Knowledge transfer is part of the deliverable.

C

Cross-Functional Native

Years partnering with Product, Marketing, PR, Tech, and Creative teams at scale. Comfortable bridging strategy and execution across stakeholder groups.

Let’s Talk

Have a project
in mind?

Let’s talk it through. Available for senior advisory, retainer engagements, hands-on execution, and fractional merchandising leadership — open to contract or W2.

[email protected]

or

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